Euro 2012 shocking advert in China, video

Chinese television Now TV has produced a three-minute animated film promoting EURO 2012. The football event turns into bloodshed and warfare in Europe with burning capital cities: London, Paris and Rome – watch video

Video and ads source: Eerosport

Now TV links the Euro 2012 with images of World War III. Together with pictures of Big Ben, the Eiffel Tower and the Colosseum, bombed and vanishing in flames, the video also shows the bombing aircraft and soldiers shooting footballers during a match, which takes place on the pitch.

What is the purpose of this advert?

Polish language version