Lionel Messi overhauled Gerd Mueller’s record of 85 goals set in 1972 with the new record for most goals in a calendar year by scoring his 86th goal of 2012. He wasn’t able however to defeat Kobe Bryant in the fight for the attention of an autograph-seeking kid applying a series of increasingly impressive ball tricks. The duel took part in the TV commercial for Turkish Airlines, which won Skytrax Awards for the Best Airline in Europe – watch the video
Mueller scored 72 goals for Bayern Munich and 13 for West Germany when he set the previous benchmark in 1972 and was 27 at the time. Messi’s path to the record has included 74 goals for Barcelona and 12 for Argentina in 66 games.
Turkish Airlines has predicted this success and cashed on it. Messi was recently named Global Brand Ambassador for Turkish Airlines alongside LA Lakers star Kobe Bryant, who himself is a huge Barcelona fan. They both were to competed in a television commercial – two of the world’s biggest sports stars went head-to-head .
Kobe Bryant’s shots were taken in an aircraft in Istanbul, while Lionel Messi’s shots were taken in Barcelona in an aircraft model which looked exactly like Kobe’s. A special technique was used to make it seem like they were in the same aircraft.
The shooting of the advertorial took 2 days whereas the production stage took more than 2 months. 100 people took place in this project working with Turkish, Spanish and Dutch crews.
Turkish Airlines – ”The best airline in Europe” continues to fly with the best!
Source: Shooting Box